DoubleClick Rich Media: Formats: Peel-Down


Peel-Down

Peel-Down ads reveal a glimpse of your ad in the corner of the web page. When the view interacts, the rest of the ad peels down to unveil your complete message.


Benefits of Peel-Down Ads
  • Stimulates viewers to interact and explore
  • Complements other ad formats for broader impact and awareness
  • Includes ability to measure the number of peel-downs, number of closes and ad interaction time within the peeled-down area, in addition to measurements common to all DoubleClick Rich Media ad formats