Showcase your brand messaging with the quality it deserves in fullscreen*. This feature allows advertisers to utilize the latest video technology from Adobe to launch fullscreen HD quality video from within a banner ad unit without degradation of quality or excessive download times. Use HD Video to maximize the effectiveness of rich media with eye-popping and captivating video.

• Share your message in fullscreen using the Adobe Flash Player, the most widely adopted online video player
• Captivate audiences in a similar format and quality as HD television ads
• Utilize the latest technology from Adobe, including the new h.264 video encoding format, to maximize video performance at broadband bandwidths
• Access in-depth reports on video metrics including plays, completes, pauses, stops, restarts, mutes, average view time and custom interaction metrics

* To view the content in fullscreen HD, the viewer must have Flash Player 9.0.115 or higher. Other viewers can default to the non-HD Video experience.

Epson is the first company to implement DoubleClick Rich Media with HD Video as part of its whimsical “Epsonality” ad campaign, created by Butler, Shine, Stern & Partners (BSSP). The in-banner HD Video experience was ideally suited to showcase Epson’s unique color printer capabilities. HD Video gave BSSP the ability to fully communicate Epson’s brand message online and deliver that spark of originality that makes each Epson user and printer unique.

View the ad in our creative gallery to see HD Video in action.

View the non-HD Video alternative to see the difference.